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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy

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Which digital marketing tool do you consider the most important?

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Will Rogers

Advertising is the very essence of democracy.

Anton Chekhov

Which social networking site do you use the most?

A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.

Scott Cook