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Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Simon Mainwaring


Which digital marketing tool do you consider the most important?

Advertising is only evil when it advertises evil things.

David Ogilvy

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

Jay Baer

Which social networking site do you use the most?

A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.

Scott Cook