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Advertising is the art of convincing people to spend money they don't have for something they don't need.

Will Rogers

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Which digital marketing tool do you consider the most important?

A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.

Scott Cook

Social media are tools. Real time is a mindset.

David Meerman Scott

Which social networking site do you use the most?

Social media are tools. Real time is a mindset.

David Meerman Scott