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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy

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Which digital marketing tool do you consider the most important?

I saw a subliminal advertising executive, but only for a second.

Steven Wright

Social media are tools. Real time is a mindset.

David Meerman Scott

Which social networking site do you use the most?

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards